Apple Unveils Its most Expensive iPhone XS, iPhone XS Max, iPhone XR

6 min


Apple unveiled its most expensive iPhone ever!, alongside a new, higher-priced Watch with additional medical features, as it sought to continue revenue growth from its flagship products.

CEO Tim Cook taking the stage, to end the wait of fans who have been looking forward to the next-generation iPhones for a year. At the event being held in the Steve Jobs Theater at the company’s new headquarters in Cupertino, California, Cook says the brand has created new categories of technologies that have had a profound effect on people globally. Apple is also set to ship the 2-billionth device running on iOS, the mobile OS(operating system) that powers iPhones, iPads, and iPod touch models. While the Apple Watch Series 4 was the first product unveiled tonight, all eyes are still on the new iPhone. Cook says the new iPhone XS takes iPhones to the next level, and it comes in Gold colour this time around along with Space Gray and Silver, unlike last year’s model. iPhone XR is third, more affordable model with cheaper materials that has been unveiled today.

Things to know


Apple’s lower cost model was the iPhone XR, with a 6.1-inch screen. It comes in six finishes: White, black, blue, coral, yellow and red.

Apple’s Senior Vice President of Worldwide Marketing Philip W Schiller unveils the iPhone XR.

It will come with

  • Liquid Retina: Apple’s “most advanced LCD display” with haptic touch
  • 12MP wide-angle back camera with Smart HDR, which will also allow users to control the depth of their portrait photos
  • IP67 dust and waterproof protection
  • Longer battery life: 1.5 hours longer than the iPhone 8 Plus
  • A12 Bionic chip
  • Face ID


The A12 Bionic was announced with a lot of big, meaningless numbers, but the end result should be the same as ever: faster apps. But as our own Nilay Patel pointed out in our live blog: “I love faster, but just a year ago we were being told the iPhone X was so fast that it would destroy our minds, so it’s not like we’re missing much in that department right now.”

More tangible, though, will be the new functionality enabled by this sort of processing muscle. Particularly apps which use the company’s machine learning framework, Core ML, which the new A12 Bionic runs nine times faster than last year’s chips. On stage, Apple showed off a new app named Homecourt, which you can set up to watch you play basketball while it records the number of shots and passes you make and miss. This sort of real-time analysis isn’t possible without a chip with meaty AI processing.



The Apple Watch Series 4, when launched, will be the first electrocardiogram (ECG) product offered over the counter, the tech giant said when unveiling their new line of smartwatches. It will also be able to detect falls and call for help if it detects that you are immobile.


Compared to the Series 3, the Watch Series 4 will have:

  • Larger screens and cases: The 44mm case will have a 977 sq mm display area, while the 40 mm case will have a 759 sq mm display area
  • Fall detection: When the watch detects that you’ve fallen, it’ll send you an alert asking if you’d like to call for help. If you’re immobile for a minute after a fall, the watch will call emergency services and send your location to emergency contacts
  • Faster processing: A 64-bit dual-core S4 processor said to be 2x faster than the S3 processor
  • An electrical heart sensor: Allowing you to take an ECG with an app that is coming out later this year


Marketed as Apple’s “most advanced & expensive smartphone ever”, As we know iPhone XS & XS Max will come in gold, silver and space grey colors.

iPhone XS Max (left) and iPhone XS. (Image: Apple)

Both phones have:

  • Super Retina, OLED display with HDR display
  • IP68 dust and waterproof protection
  • Dolby Vision and HDR10
  • Dual 12MP back cameras, 7MP front RGB camera: Users will be able to film with stereo sound, as well as adjust a portrait photo’s depth of field after it’s taken
  • A12 Bionic chip
  • Longer battery life: The iPhone XS can last 30 minutes longer than the iPhone X, while the iPhone XS Max can last 1.5 hours longer
  • Dual SIM capability: The two phones will allow for one physical SIM and one eSIM. China’s version will have a slot for two physical SIM cards
  • Better worldwide roaming with gigabit-class LTE

At the same time, the two-year-old iPhone 7 will now sell for $449 and the iPhone 8 for $599, each $100 less than last year.

Hands-on with the iPhone Xs, iPhone Xs Max, iPhone XR, and Apple Watch Series 4
Phil Schiller, Apple marketing chief, unveils prices of the refreshed iPhone range © Getty



Muhammad Ali Zafar

Traveler by Passion, Programmer by Profession, Student by Aggression, love to explore new landscapes.
Muhammad Ali Zafar

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