Pepsi managed to glue Pakistanis to their television sets last year when they reprized their ‘Battle of the Bands’ show to find and promote local talent.
Pepsi Battle of the Bands was set to be a hit with a star studded judge panel and a great set but the standout discovery from the show was how TALENTED the young musicians were.
and they unearthed quite some gems in the process!
Pepsi promised to launch debut albums of the two finalists; Kashmir and Badnaam after their popularity skyrocketed as they continued to amaze the judges and fans alike.
Last night in Avari, Pepsi fulfilled its promise!
— Badnaam (@officialbadnaam) May 10, 2018
The bands started their album launch with a press conference, followed by a Q&A session and finally performed in front of an energized crowd.
The event was graced by many celebrities and enthusiastic fans.
The albums are already popular among music fanatics across country.
The hashtag #PepsiBattleoftheBands is trending on Twitter,
with a host of tweets praising and applauding the hard work and conviction behind the launch – from both Pepsi and the bands involved.
These are positive signs for the upcoming talent of Pakistan and we hope it is the first of many album launches for the bands!
Views are my own.