Ex POTUS Barack Obama and First Lady Michelle launched Higher Ground Productions to produce a variety of content for the world’s leading internet entertainment service.
President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features.
— Netflix US (@netflix) May 21, 2018
The two term serving ex President has revealed after his time in the White House, The Obamas have already negotiated book deals last year, reportedly worth more than $60 million.
A much-awaited memoir by Michelle Obama is to be released on November 13. Publisher Penguin Random House described her as “one of the most iconic and compelling women of our era.”
In a statement released with Netflix, Barack stated,
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” Obama, who served two terms in the White House from 2009, said in a statement.
“That’s why Michelle and I are so excited to partner with Netflix. We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
The Obamas are no strangers to online fame. With a combined 150 million followers on Twitter and Instagram. The deal will see their influence boosted significantly by Netflix’s 125+ million subscribers in 190 countries.
Netflix chief content officer Ted Sarandos said,
“Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures. They are uniquely positioned to discover and highlight stories of people who make a difference in their communities. People who strive to change the world for the better.”